• Midwit curves — Articles & Books & Podcasts — Midwit curves
• No mental models — Mental models — No mental models
• Short messages — Long messages — Short messages
• Mission-driven — Money-driven — Mission-driven
• No possessions — Possessions — No Posessions
• Unprofessional — Professional — Unprofessional
• Ignore others — Follow others — Ignore others
• Casual emails — formal emails — casual emails
• No wearables — Wearables — No wearables
• Break rules — Follow rules — Break rules
• Spontaneous — Planned — Spontaneous
• No self help — Self help — No self help
• I’m in — Let me think about it — I’m in
• Small word — Big word — Small word
• Forge PMF — Find PMF — Forge PMF
• Black/white — Colours — Black/white
• (for investing) Alpha — Beta — Alpha
• Authentic — Inauthentic — Authentic
• Helvetica — Fancy fonts — Helvetica